Philosophy
Vision
Caring you and your baby
Mission
We aspire to be a world-class company in satisfying parent’s needs by providing products of the highest quality in compliance with Safety, Innovations and Functions.
Belief
We believe that our foremost responsibility is to the parents who use our products or their precious. In meeting to their needs, the products that we distribute must in accordance to Safety/Innovative/Functional.
Competitiveness
To remain competitive with other infant product companies we maintain a reasonable price structure, offering best value to all our ingenious customers.
Expansion
We constantly strive to explore a wider distribution channel, expanding our range of products and to interact with our clients in order to be one of the largest supplier in our category.
Goal
One of our goals is to bring happiness to the babies and their parents during early years. By recognizing issues such as feeding, teething, bedding, learning, playing, exploring by offering the positive solutions for all the products.
Development
We strongly advocate the continuous search to market quality and prestige brands not only for distributing in Singapore but to the global markets as well.